Street wear for men and women. Tongue in cheek + retro styling for fun loving, creative minded individuals !

Mooks was founded in Melbourne in 1991 by Peter and Stephen Hill with the help of graphics artist Richard Allen. Starting out as a successful men’s sans women’s line fusing fashion and art together in a tongue in cheek twist, of pop art, American sports and Japanese commix. Mooks soon grew into a fully fledged fashion label.